GAC's research program generates the evidence base for accessibility excellence — original research, industry analysis, and applied insights across every sector we serve.
Accessibility practice advances when it is grounded in rigorous evidence. GAC's research program bridges the gap between academic disability studies, technical standards development, and organizational practice — producing insights that practitioners, policymakers, and leaders can act on.
Destination accessibility, traveler experience, market sizing, and accessible tourism policy.
Hotel and resort accessibility, guest experience, accessible room design, and staff training.
WCAG conformance, accessible UX, assistive technology compatibility, and digital inclusion.
Regulatory analysis, standards development, policy frameworks, and compliance trends.
Accessibility program maturity, leadership, culture change, and benchmarking research.
Disability demographics, lived experience research, and inclusive design evidence.
Accessible Tourism
GAC's inaugural annual report on the state of accessible tourism globally — market sizing, destination benchmarking, traveler experience data, and emerging trends across 40 countries.
Hospitality Accessibility
A baseline assessment of accessible guest experience performance across 200 hotels in 15 markets — measuring the gap between accessibility claims and traveler experience.
Standards & Policy
A comprehensive analysis of EAA requirements, implementation timelines, and strategic implications for tourism and hospitality operators across EU member states.
Digital Accessibility
WCAG 2.2 conformance analysis of the top 100 travel and hospitality websites — booking flows, accessibility information, and digital guest experience.
Organizational Practice
GAC Benchmarking Model data from 50 hospitality organizations — distribution across Foundation, Functional, Elevated, and Exceptional levels, with sector-specific advancement pathways.
Disability Inclusion
Evidence synthesis on the commercial, reputational, and operational returns of investing in accessibility excellence — beyond minimum compliance obligations.
GAC's research program launches in 2025. Our inaugural publications will cover accessible tourism market sizing, hospitality accessibility benchmarking, and digital accessibility in travel. Register to receive publications as they are released.
Register for Research UpdatesGAC welcomes research partnerships with destinations, operators, academic institutions, and disability organizations. If you are interested in contributing to or commissioning GAC research, we would welcome a conversation.
